Saturday, April 22, 2023

Diffusion of Innovations: Reddit (Blog #8)

Amazon.com: LAD Studio Reddit Snoo Sticker Vinyl Bumper Sticker Decal  Waterproof 5" : Automotive
Reddit's mascot Snoo

    

    Reddit was launched in 2005 by two University of Virginia graduates Steve Huffan and Alexis Ohanian. Before reddit had it's massive user base of 55 million daily users, most of the sites posts were from fake accounts made by Steve and Alexis to give off the appearance that the site was popular. Late 2005 was the early adopters stage. A year later in 2006 Conde Nast Publications bought Reddit for 20 million dollars. Another website called "Digg" was Reddit's major competitor at the time. In 2011 Reddit outranked Digg in numbers. Digg eventually died which Reddit is credited with the killing.

    Reddit when it first launched was just a place to share news. In fact the very first reddit post is still visible to this day. A few months after launch the ability to comment on posts was added. Probably the most recognizable thing about Reddit is the "Sub-reddits" but these weren't added until 2008. Sub-reddits are smaller forums that focus on a single topic and all begin with "r/". Examples would be r/politics focuses on US politics, r/science focuses on science topics, and r/technology focus on technological discussion. 

    Reddit's user base kept going up in the coming years. In 2012 Reddit had 46 million monthly users but that number climbed all the way to 430 million over the next seven years. I believe 2012 to be the point when Reddit reached the early majority status. 2015 being the late majority stage and 2016 being the laggard stage.

 Reddit Monthly Active Users Growth

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 https://backlinko.com/reddit-users

https://www.honorsociety.org/articles/history-reddit 

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